Celestia Skincare
Branding & Packaging
About
Celestia Skincare is a clean and ingredient-conscious skincare line. Curating a skincare routine to a collection of carefully-formulated and effective products that allow their customers to get ready without having to pack a suitcase of skincare.
Challenge
The challenge was to create a skincare packaging that looks and reflects skincare that is effortless to work into a daily routine. Aperio believes looking after your skin should be uncomplicated, enjoyable, and easy to make a habit.
Inspiration
The inspiration behind the branding is holiday skin and a relaxed approach to beauty. Minimal make-up and uncovered skin to show you as you are. As the meaning of the word Celestia, is often associated with things related to the sky, the heavens, or the celestial realm. "Celestia" is used to convey a sense of beauty, elegance, and something ethereal or divine. This is what the brand stands for.
Logo
Sea Waves
​
Skin Textures
Shape of Sun
We made organic shapes that blend together to represent the coast and skin layers and textures in an abstract way. Raw bare minimum approach to this design concept where the minimal elements and textures communicate the feeling of the brand.
Colours
Timberwolf
#DBDAD4
Quick Silver
#98AFA1
Cadet Blue
#A9BBC7
Congo Pink
#F28A7D
The overall palette shows the fluid nature of the sea and it captures soothing, relaxed and a carefree philosophy of the brand.
Typography
